No matter what kind of online business you run or whatever endeavor you’re considering, it’s a good idea to learn from the people who have already been there, done that, and been successful at it. That’s why it’s in your best interest to read some of the biggest and most popular blogs in your niche. That’s probably why you’re reading this blog too.
But blogs are certainly not your only source of insight, wisdom and information. The Internet is literally overflowing with great ideas that you can implement in your own business. You should be subscribing to podcasts to listen to in your car or during your workout session at the gym. And instead of binge-watching another reality TV series, you should be expanding your knowledge base by following these YouTube channels.
You’ll learn about social media best practices. You’ll learn about Internet marketing. You’ll even learn about how you can maximize your success on YouTube by watching YouTube videos. If you’re thirsty for knowledge, these ten channels are good places to start.
There’s a reason why Hootsuite is one of the most popular social media dashboards, both among individuals and businesses. It’s a great way to manage multiple accounts, view your information across multiple tabs, and take advantage of additional functions like syndication and autoscheduling. The accompanying Hootsuite YouTube channel helps you maximize your experience with the social media manager, teaching you how to use insights, how to save drafts, how to collaborate with team members and more.
VerticalResponse offers a suite of marketing solutions that cover everything from social media marketing to direct mail marketing, from email marketing to online surveys. They focus primarily on the small business sector, which probably covers most of the people who are reading this blog. The channel discusses how to use their tools, but you also get more general insights into Internet marketing too.
They say a picture is worth a thousand words, but in today’s Internet, you really should be getting into video. That could be in the form of vlogs or explainer videos or product views. With Sold With Video, you’ll learn the ins and outs of how to make the best possible videos for YouTube, from sourcing royalty-free music to buying the best equipment. Want to know if a certain wireless mic is worth the money? This is a good channel to follow.
You’ve probably heard of Jay Baer before. He’s been a keynote speaker at several events and he’s a New York Times best seller. He also knows a thing or two about business strategy, having worked with more than 700 companies over the course of his career, including Nike and Allstate. On his YouTube channel, Jay explores why customers who complain are actually a good thing, why customer service has now become a spectator sport, and how to find and activate the influencers in your space.
If you’re a fan of Entrepreneur Magazine, where John himself was once featured, then there’s a good chance that you’ll enjoy the business-oriented content posted to the accompanying Entrepreneur Online YouTube channel. With over a quarter million subscribers, this YouTube channel mostly features shorter videos that you can watch in under ten minutes. Learn about scarier topics like legal documents and business banking, as well as more exciting subjects like content marketing and the qualities that make a great leader.
Have you ever looked at a big company and wondered how the founder got the business to that level in the first place? Behind the Brand is a wonderfully insightful channel that interviews a great number of high power celebrities and entrepreneurs. Past interviewees include such huge names as Arianna Huffington, Tony Robbins, Gary Vaynerchuk and rap mogul Russell Simmons.
Just about every successful Internet marketer should know about Joel Comm. He’s a successful Internet pioneer, international keynote speaker, and self-described futurist. He knows what it takes to build a business, particularly in the tech sphere, and develop solutions that people really love. Fun fact: Joel wrote the foreword to the book I co-authored with John several years ago, Make Money Online: Roadmap of a Dot Com Mogul.
Here’s another one of those great YouTube channels that is effectively about YouTube itself. In addition to the Think Media TV channel, co-host Sean Cannell also works with Benji Travis on the Video Influencers channel. There, they interview some of the top YouTubers and video creators about what they’re doing to “crush it” with their videos. They also offer advice on choosing the best vlogging cameras, coming up with video ideas, get more subscribers and make more money on YouTube.
The best way to learn about video marketing is from watching videos about video marketing. Derral Eves works as a consultant and he has considerable background in marketing, not only with video, but also with social media and mobile. On the channel, he goes through a variety of subjects related to how you can maximize your efforts with video marketing, like how you can add comment moderators to your channel or how you can blur faces in your videos without having to invest in expensive and confusing video editing software.
When it comes to search engine optimization and site analytics, Moz is one of the best in the business. The YouTube channel digs into everything you might want to know about SEO and related subjects, both in terms of using Moz tools and as part of your overall strategy. Yes, if you live by the Google, you die by the Google, but by ignoring the Google, you’re also leaving a considerable audience in the dark about what you have to offer.
Do you have any favorite YouTube channels for learning about blogging, vlogging and Internet marketing?