How to Write Great Blog Post Titles
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The post How to Write Great Blog Post Titles appeared first on ProBlogger.
This post is based on Episode 156 of the ProBlogger podcast.
The title of your blog post can completely change its destiny.
People often decide whether to read your post – and ultimately take action – based on the title alone.
It may also determine whether or not they share your post.
So it’s crucial that you spend time crafting your title and getting it right.
Why Your Blog Post Title Matters So Much
You might be wondering why your title is so very important, especially if you think it’s nothing more than a few larger-than-normal words at the top of your post.
Here’s why it matters so much:
- Your title appears in search engine results. Apart from that small description (your meta description), people don’t have much to go on when deciding whether to click your link instead of the one above/below it.
- Your title appears in RSS feeds. Depending on how you set up your RSS feed, readers may only see the title and the opening lines of your post when deciding whether to click through and read the whole thing.
- Your title appears in links. When bloggers link to your post on their own blogs or social media, they often just copy and paste your title and then add the link. And their readers will decide whether to read your post based on that title.
In each of these situations, the title is probably the most important factor in getting people to read your post. Write one that’s boring, complicated, confusing or without a compelling reason to click, and people may never click on it to read your post.
Is There a Formula for Writing the Perfect Title?
A lot has been written about blog post titles. There are a lot of theories and formulas out there, as well as “swipe files” you can use to find template titles.
But while swipe files can be a useful place to start, a lot of the formulas get overused. So you need to be careful about using them too much on your blog. By all means read them to see how they work, but always try to adapt them for your reader.
Rather than give you yet another formula, I’m going to share ten things I try to do when I’m writing blog post titles. For each title I try to do at least a couple of things on this list (but never all ten).
Let’s go through them.
#1: Communicate a Benefit
With each title, I try to communicate a benefit or make some kind of promise about what the post will deliver. I want readers to know just from the title how they’ll benefit from clicking the link and reading the post.
When I’m trying to decide whether to read a post, I always subconsciously ask, “What’s in it for me?”
I think most readers ask questions like this. What’s the benefit? Will I be entertained? Will I be informed? Will I learn something new? Will I hear something newsworthy? Will I feel inspired?
A couple of titles that worked really well on Digital Photography School are:
#2: Think About Keywords and Search Engine Traffic
Search engines are the number one source of traffic to both my blogs. So I’m always thinking about how to get my posts ranking higher.
Every time I write a title I ask, “What would someone type into Google to look for this information?”
If I don’t ask that question I’m potentially ignoring half the traffic that could come to the site, particularly over the long-term. We tend to see social media traffic coming in when a post is first published, but after that 99% of the post’s traffic comes from search engines.
A title that does really well for us on search engines is How to Photograph Fireworks. In the afternoon on the 4th of July, a lot of people type how to photograph fireworks and they find that post.
#3: Evoke Readers’ Curiosity
A lot has been said about curiosity over the past few years. Sometimes it’s overused, to the point where we how have a term for content that evokes curiosity without satisfying it – “clickbait”.
This type of content will frustrate your readers.
You shouldn’t give away all the answers in the title. But you shouldn’t tease or manipulate people either.
A title that works well for us is Three Lenses Every Photographer Should Own. While it clearly communicates what the post is about, there’s also a bit of intrigue. You need to read the article to find out which three lenses.
Another good way to evoke curiosity is to take a negative slant using a word such as “mistakes”, which we did in 5 Common Mistakes Aspiring Travel Photographers Make (+ How to Avoid Them). You could also go with a “what the pros won’t tell you” angle, as in What They Don’t Tell You About Being A Wedding Photographer.
You need to be careful with curiosity. Most readers don’t like ambiguity. They want to know what they’re getting. So if it’s a choice between curiosity and communicating benefits, go with the latter.
#4: Use Questions
This technique works well with those we’ve covered already. People type questions into search engines all the time. So by thinking about those questions, you can often come up with great blog post titles.
You could use the question itself as the blog post title. For instance, “What do the numbers on my lens mean?” is a question people often type into Google. If you prefer you can flip the question around to create a title like What The Numbers On Your Lens Mean, which we used on Digital Photography School.
Another good opportunity to use a question in your title is when you want your post to start a discussion or debate. But again, be careful. If you put a question in the title, make sure you answer it in the post. If you don’t, readers will be disappointed.
#5: Break Your Title into Two Parts
Sometimes you want to do two things in one title or headline. Splitting it into a title and subtitle using a colon is a great way to do this. We do this a lot with our ebook titles, where we want to both communicate what the ebook is about and convey something aspirational.
For instance, one of our ebook titles is Natural Light: Mastering a Photographer’s Most Powerful Tool. The first part, “Natural Light”, tells you what the ebook is about. The subheading “Mastering a Photographer’s Most Powerful Tool” is more aspirational and enticing.
Another example is Living Landscapes: A Guide to Stunning Landscape Photography. This time the first part of the title conveys something evocative – making landscapes come alive. The second part makes it clear what the book is about.
#6: Use a “How To” Element in the Title
This is one of my favourites. Many articles I’ve published both here on ProBlogger and on Digital Photography School over the years have a “how to” element in the title. These types of titles tie in well with communicating a benefit.
You don’t necessarily need “how to” in the title to signal it’s this type of post. You can also use words such as “tips”, “techniques”, “steps”, or “guide”. Even words such as “rules”, “secrets” or “hints” can communicate that your post will teach the reader something.
People often type “how to”, “tips” or “techniques” into Google when learning how to do something.
#7: Use Numbers
List posts (or “listicles”) get used a lot, and some bloggers feel a bit tired of them. But study after study shows that titles with numbers in them tend to get clicked more than titles without them.
People have come up with a lot of theories about why this is true. One theory is that numbers make a post feel more manageable. Readers know what to expect: ten points, for instance. And that certainty often appeals to people.
Small numbers can signal that a post will be easy to take in or achieve. For example, three points implies a fairly short article. Larger numbers can signal a longer, comprehensive post. We’ve found that 21 tends to work well with our audience.
#8: Compare One Thing to Another
People often use Google to compare things. For instance, they might type “should I buy a Nikon D50 or a Canon 5D” when trying to work out which type of camera to buy or “should I use WordPress or Blogger” when deciding on a blogging platform.
If your post compares something and you signal it in your title, that post will be well placed to get traffic and attention from people facing that particular choice.
This also ties in with signalling a benefit. Your post should help people choose, or offer a definitive answer about which option is the best.
#9: Put Your Audience in the Headline
There are a couple of ways to include your audience in the headline.
A simple way is to use the word “you”. Instead of writing “Ten Mistakes Photographers Make”, write “Are You Making These Ten Photography Mistakes?”
Another way is to describe who the post is for. A title like “What Beginner Photographers Need to Know About the Camera” makes it clear your post is for beginner photographers. While this might reduce the potential audience size – more advanced photographers probably won’t read the article – it catches the attention of people within the target audience.
#10: Use Power Words
Some words really work well. Aspirational words such “gorgeous” work well for us on Digital Photography School (“How to Take Gorgeous Photos of Your Newborn Baby”), as well as words such as “breathtaking”, “beautiful” and “sensational”.
Be careful not to go overboard here. Using too many of these words in one title, or the same word all the time, can come across as a bit hyped up or fake.
Other words we pay attention to include “free”, “secrets”, “mistakes” and “easy”. These sorts of words make something sound more appealing and intriguing.
Again, you need to be careful. Some of these will trigger spam filters. For example, Gmail often puts emails containing words such as “free” or “discount” into the Promotions tab rather than the main inbox.
Other power words set expectations about the style of the article. For instance, “step by step” signals you’ll be walking the reader through a process.
Some words signal authority, such as “Essential Guide”. Making a big promise or claim can work well, as it does in our post 21 Settings, Techniques and Rules All New Camera Owners Should Know. This post makes a bold claim and also elicits a bit of curiosity.
Final Thoughts
Regardless of what technique I use, I try to keep in mind how long my titles are. It’s important both for search engines and social media to keep them fairly short and clear.
I also try to know my audience and avoid overdoing formulas. I watch for what works, but also try to find a fresh spin on it from time to time.
Sometimes it’s good to have one headline for search engines and a slightly different one for social media. Having a ‘straight’ title for search engines and a more curiosity-focused or aspirational title on social media can also work well.
And take your time. The best writers usually come up with multiple titles, perhaps as many as 10 or 20. Sometimes they bounce ideas off other people and get them involved too.
It’s well worth putting extra effort into crafting your blog post title. Like I said earlier, your title determines whether or not someone reads your post and eventually takes action on it.
Do you use any of the techniques I’ve covered in your titles? Do you have a particular way of writing titles that resonate with your readers? I’d love to hear your thoughts and suggestions in the comments.
Image credit: Nicole Honeywill
The post How to Write Great Blog Post Titles appeared first on ProBlogger.
THIS product has changed my nightly routine!
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You're reading THIS product has changed my nightly routine!, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.
Over the past couple of months I have tried a couple of products that
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I went to bed that night, nervous I wouldn’t catch a wink of sleep,
and woke up 8 hours later fully rested. I was really shocked.When the discomfort began to come back later that next afternoon, I quickly reapplied the salve. Then later that night, i used the moisturizer, more generously on both of my arms. Again, I fell into a deep sleep.
It doesn’t end there. Two obvious benefits had occurred: I was able to get full rest without aches keeping me up and when I woke up the second morning, my skin felt so soft.
I repeated my experiment for a third night, and had the exact same results.
After having such a great, and unexpected success, I was curious to do
a little more research on the brand and was really happy with what I
found. There are so, so many CBD companies out there just throwing
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Now I use both the CBD Salve and moisturizer almost every night, or
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I’m so thrilled with Veritas Farms all around, and confident my PTB
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You've read THIS product has changed my nightly routine!, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.
10 Ways to Boost Your Workout Motivation
posted from https://www.lifehack.org/849520/workout-motivation
You come in from a long day at the office, and you want to get a workout in, but you can’t find the motivation. Or maybe you think you have the motivation but “life” is getting in the way of your workout as you feel you have too much on your plate to fit it in. Making your workout a priority and finding ways to fit it into your schedule will offer you a host of health benefits and make you feel like you’ve got your mojo back. Working out will be a lot easier if you view it as a gift you give to yourself versus a distasteful activity you have to get through. Think about your health and vitality — by your working out, you are treating yourself as a priority. And coming from a place of self-love. Studies show that regular exercise changes the brain to improve memory and thinking skills.((Harvard Health Publishing: Regular Exercise Changes the Brain to Improve Memory, Thinking Skills)) So if you’re using the excuse that work is taking over too much for you to have time to work out, think of your workout as a part of your workday. You’re helping your brain be sharper at work.
“Healthy exercise is valuable not only for the maintenance of good physiologic function of the body, but also mental clarity, and the feeling of good health.” —Paul Dudley White, MDOnce you’re ready to make your workout a priority and give yourself that gift, how do you implement your workout goals into your daily life? Here are 10 ways to boost your workout motivation. These strategies will help you keep your fire for working out going strong.
1. Commit to Your Calendar
Say you want to work out 3 times a week. Look at your calendar for that week and see where those spots will fit in the best. Then, make a commitment to sticking to those times. One exercise study showed that a big obstacle to maintaining regular exercise is being able to fit it into a person’s schedule.((Cbc: Working Out Is Hard)) Make these appointments with yourself unbreakable. Maybe you can handle variety, so one day a week you might have an early morning workout. Another day that week, you might fit it in after work.2. Start Your Day with 20 Minutes for Yourself and Your Workout
You may have great intentions for working out after work or during lunch hour, but inevitably other commitments might encroach into that time. If you get on up and knock out your workout first thing, you reap the benefits all day long of that energy boost. This workout could be a morning walk or hitting the yoga mat right when you get out of bed.3. Expand Your Horizons and Seek out Variety
Our brains crave variety. If you are stuck in the rut of the same old workout, it might be time to stretch yourself. Brainstorm some wild ideas that sound appealing to you. Fencing? Look for classes in your area. Kayaking? See if there’s a place near you where you can rent kayaks and look for some local outdoor clubs where you could go with others. Even if the new thing you try is challenging, give yourself some time to stick with it enough to see if it might be for you.4. Combine Social Time with Your Friends into Your Workout
Having a hard time fitting in a workout because of your social life? Instead of only getting together with your friends at the wine bar, see if you can schedule a hike in the park with them. Or you could join a rec league like kickball. You could talk a friend into joining with you, or you could sign up by yourself and meet some new pals. Some exercise research reported that competition was a key motivator for exercise, and you can use that to your advantage in one of these leagues.((Psychology Today: Study Identifies No. 1 Source of Motivation to Exercise More)) Other opportunities include playing basketball or tennis at local parks, gyms, or fitness centers. Scope out some ways to make your workout more social or combine fitness activities into your social life.5. Use Music to Inspire You
Is your playlist stale? Spend some time creating a great workout playlist. Search Spotify or create some motivating stations on Pandora. Think about what songs make you move. If you hear that song, you just can’t sit still. Use those. Even the theme song from Rocky might be a good motivator for you. You can create multiple theme playlists to spark more creativity and fun in your workout. How about making a playlist of Best All-Time Roller Skating Songs? Or Best Heavy Metal Workout Songs? Best 80’s Workout Playlist (maybe it includes Let’s Get Physical).6. If Music Is Not Your Thing, Find Some Cool Podcasts
Download podcasts or audiobooks that interest you. Getting lost in a good podcast or audiobook can make the time fly by on your workout. And if you get the satisfaction of “multi-tasking” — you’re getting your exercise in while reading a book or staying up to date on a podcast.7. Update Your Gear
Maybe you’re not up for working out because your workout gear is from the dark ages. If you go to pull out a tee shirt for your workout, and it’s full of holes or from a college party, it’s time to re-do your workout wardrobe. Think of getting new workout gear as investing in yourself. How often do we make sure our living rooms or kitchens are state of the art, but we don’t put any time, energy, or money into our personal effects? It could be as simple as a getting a new water bottle. Making sure you have supportive and properly fitting shoes is key to achieving your workout goals. And if you get a new workout tee or tights, it can make you more motivated to get moving.8. Just like You Get Organized at Work, Get Organized for Your Workout
Set out what you need as motivation for your workout. If you are going on a morning run, lay out your workout clothes the night before. Fill your water bottle and set it on the counter. For the after-work exercisers, pack your bag of clothes to take with you to work so you have no excuse not to go onto the gym. Or, if you are coming home after work, set your clothes out so that when you come home; they will be a not-so-gentle reminder to you saying, “hey, pal! It’s time to go on your walk!”9. Use Alarms as Nudging Reminders
So you’re not a morning person. If you think getting up earlier to squeeze a workout in before work is just not going to happen for you, then set an alarm for the time you need to start preparing for your workout in the afternoon/evening. If you want to go on a walk at 6pm, set an alarm for 5:30pm as a reminder. When you hear the alarm, it’s like a nudge saying, “it’s time to get dressed for your walk.” You don’t want to shirk on yourself.10. Trade Exercise for That Afterwork Happy Hour Drink
Maybe you are skipping some workouts to meet co-workers at happy hour. Or you come in from a long day at work and have a glass of wine first thing to alleviate the stress of the day. While it’s sometimes nice to unwind with a glass of wine, doing so after work could be a habit. And you can replace that habit with exercise. By cutting out alcohol right after work, it gives you more time in the day to get a workout in. So try to go straight from work to your workout, or put your exercise clothes on the minute you get home and head back out the door for your run or walk. Whatever it is, think of that happy hour as a new kind of "happy hour time" for your to treat yourself and your body to your workout. Exercise can help stave off anxiety and depression, so if your post-work drink is to alleviate post-work stress and anxiety, give a neighborhood walk a whirl instead.((Europe PMC: Exercise for Mental Health))Time to Get Moving!
Life sometimes gets in the way of our best-laid plans, including our plans to work out. But by maintaining the attitude of self-love, and giving yourself the gift of time to exercise, you can use the above tips to help you stay on track with your workout regimen. By using some organizational tricks as well as remembering your reasons for making your workout a priority, you'll not only find the time to fit it in but feel good about doing so. Now, which strategies of these are you going to implement this week?Does Apple Cider Vinegar Help Weight Loss?
posted from https://www.lifehack.org/849514/how-does-apple-cider-vinegar-help-with-weight-loss
Few foods are as storied as the apple. Thanks to its widespread availability, it may not seem like a very exotic fruit, but it’s still significant to people and cultures all around the world -- not just as a healthy staple, but as a mythological symbol (and an icon of science, as well).((Alimentarium: The apple of discord and beauty))((Science Mag: How the apple conquered the world)) Part of the fruit’s fame lies in its versatility. From its sweet derivatives (like applesauce and apple juice) to the tangy (like apple cider vinegar), this gem of nature has a lot to offer in terms of health benefits. As for that vinegar? It might just be a little-known but vital way of peeling off the pounds.
Does Apple Cider Vinegar Help Weight Loss?
A lot of people want to know whether apple cider vinegar actually helps with weight loss. In a word, yes. Scientists have more than one theory about the underlying biological mechanisms, but the short answer is that it does make a difference. The knowledge we’ve gained from scientific inquiry goes a long way toward helping explain a part of apple history -- the fact that vinegar from apples has been used as a medicinal tonic across many cultures, dating back centuries. Studies using human subjects have shown that not only does apple cider vinegar help reduce weight, it also lowers body fat and serum triglyceride levels (triglycerides are the main constituent of the body’s fat cells).((Biosci Biotechnol Biochem: Vinegar intake reduces body weight, body fat mass, and serum triglyceride levels in obese Japanese subjects)) The research in question comes from a study of 144 Japanese adults suffering from obesity. They were split into three separate groups -- one group added a single tablespoon of apple cider vinegar to their daily intake; one added two tablespoons, and the third group consumed a daily placebo. The treatment took place over a 12-week period. Other than limiting how much alcohol they drank, participants were not asked to change anything else about their diet or exercise routines. The results were striking. On average, members of the group that drank one tablespoon of vinegar every day lost 2.6 pounds, experienced a 0.7 percent decrease in body fat, and dropped triglyceride levels by 26 percent -- no small feat. The group that consumed double the vinegar, however, saw even more impressive results -- in addition to the same 26 percent drop in triglycerides, those participants lost an average of 3.7 pounds and 0.9 percent of their body fat. As for those who only had a placebo, no weight loss occurred. In fact, those participants gained weight -- 0.9 pounds on average. One study is good, but science demands replication. Was the weight loss benefit from the Japanese study on obesity just a fluke? Not at all, based in part on the following: In terms of metabolism, humans and mice are quite similar, which is why the furry little guys play a big role in lots of nutritional studies. A separate, six-week-long experiment (also in Japan) showed that mice, too, experience weight-loss effects from adding apple cider vinegar to their diets. Actually, the results were remarkably similar to the human trial; mice who took a high dose of vinegar gained less weight than those who took a lower dose, and both groups gained less than those who took none at all. This is despite each group being fed the same high-fat, high-calorie diet.((J Agric Food Chem.: Acetic acid upregulates the expression of genes for fatty acid oxidation enzymes in liver to suppress body fat accumulation))How Does This Happen?
Again, there’s some debate about this. In at least one study, researchers were able to demonstrate that acetic acid (apple cider vinegar’s main ingredient) may lower blood sugar levels by aiding the liver and muscles in absorbing glucose from the bloodstream. The lowered blood sugar and insulin reduction that goes along with it, may promote the body’s ability to burn fat. And the more fat you’re able to burn at rest, the better everything goes.((Br J Nutr. : Effect of acetic acid feeding on the circadian changes in glycogen and metabolites of glucose and lipid in liver and skeletal muscle of rats)) Acetic acid intake also correlates with levels of AMPK, an enzyme that contributes to cell homeostasis. The higher the AMPK availability, the greater the body’s fat-burning ability -- and the less sugar produced by the liver, two things that can contribute to the kinds of results seen in the apple cider vinegar studies.((Biochem Biophys Res Commun. : Acetic acid activates hepatic AMPK and reduces hyperglycemia in diabetic KK-A(y) mice)) Apparently, consuming extra acetic acid like that found in apple cider vinegar has an effect even on a genetic level -- an additional study that treated obese, diabetic rats with acetic acid heightened the expression of certain genes that govern the body’s likelihood of retaining belly and liver fat. In other words, when you’ve got extra acetic acid, your genes are likely to tell your body not to add belly fat to your body -- a welcome message.((Biosci Biotechnol Biochem.: Improvement of obesity and glucose tolerance by acetate in Type 2 diabetic Otsuka Long-Evans Tokushima Fatty (OLETF) rats)) Yet another study suggests that the whole thing could be as simple as the fact that acetate consumption reduces appetite. And when you eat less (even if it’s just a little bit less), you give your body a chance to adjust to a lower percentage body fat, etc. ((Source: The short-chain fatty acid acetate reduces appetite via a central homeostatic mechanism.))Does Apple Cider Vinegar Alone Work for Weight Loss?
It’s easy to get caught up in the headlines and the idea that something as simple as tossing a bit of vinegar down the hatch can help us accomplish our biggest health goals, but we shouldn’t get ahead of ourselves. Apple cider vinegar can help with weight loss, but that doesn’t mean any of us should go out and stop exercising. Regular exercise, proper hydration, plenty of sleep, and a balanced diet are still crucial factors in both body mass measurements and overall wellbeing (which is something I can personally vouch for).((Dr. David Minkoff M.D.: At 70-years-old, here’s how I’ve competed in 42 Ironman races (and how you can, too)))Additional Benefits of Apple Cider Vinegar
Apple cider vinegar isn’t just good for knocking inches off your waist, either; it’s got loads of other upsides for your health. For instance, it’s a probiotic, meaning it contains friendly bacteria that help support a healthy digestive ecosystem. On top of that, it’s got a decent amount of antioxidants, those helpful little molecules that negate free radical damage. And those lowered triglyceride levels do more than just help you retain a pretty shape -- they reduce your risk of heart disease and diabetes, too.How to Reap Its Benefits
If you’re worried about the taste, it’s not as bad as you think. A tablespoon of apple cider vinegar mixed with water actually goes down quite nicely, especially when you add in a dash of honey. There are also plenty of other ways to incorporate it into your food, such as in a salad dressing, deviled eggs, or creamy vegan queso dip.((TheKitchn: 21 Recipes That Make Use of Apple Cider Vinegar)) Be mindful, though -- you can get too much of a good thing. Too large a dose of the tonic can burn your throat (ouch!) or give you a stomach ache, not to mention interfere with your bowel regularity. Also, be sure to brush your teeth shortly after drinking it. The primary ingredient is acid, which can wreak havoc on your tooth enamel. To be on the safe side, you can use a straw as an easy workaround for this. Safe consumption practices include splitting the dose into portions rather than swigging it all at once, and heavily diluting it no matter how much you take. This also helps prevent your throat from feeling raw afterwards. As far as the “right” dose, a review of apple cider vinegar’s therapeutic benefits found that 15 mL a day was enough to confer most of those. That’s about one tablespoon, or half of what was taken by the biggest losers in the Japanese weight-loss study.((ScienceDirect: Therapeutic effects of vinegar: a review))Bottom Line
The bottom line is that apple cider vinegar is probably the least expensive yet most effective health supplement you can pick up from any basic grocery store. There’s plenty of reason to believe that it can help you shave off -- or keep off -- the pounds. An apple a day might not keep the doctor away, but based on all this evidence, a few tablespoons of apple cider vinegar just might.More About Healthy Weight Loss
- Why You're Struggling to Lose Weight (And How to Fix It)
- Intermittent Fasting Weight Loss (The Ultimate Weight Loss Hack)
- Why Can't I Lose Weight? 8 Reasons Why You Aren't Getting Fit