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231: From Imposter Syndrome to Tech Influencer – One Tech Podcaster Shares His Story

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From Imposter Syndrome to Tech Influencer – A Tech Podcaster Tells His Story

Today’s episode continues our series where I hand the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs.

A tech podcaster tells his story

Today’s blogger is Neil Hughes from Technology Blog Writer. Neil shares how he started out writing articles on LinkedIn, and talks about some of his struggles, accomplishments, and goals.

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Darren: Hi there and welcome to Episode 231 of the ProBlogger podcast. My name is Darren Rowse and I’m the founder of problogger.com – a blog, podcast, event, job board, series of ebooks and a course all designed to help you as a blogger to start an amazing blog, to grow that blog, the traffic to it, the content on it, and to make some money from it as well. You can learn more about what we do at ProBlogger over at problogger.com.

In today’s episode, we’re continuing our little series of blogger stories which we are ending 2017 and starting 2018 with in the lead up to our Start a Blog course. My goal in 2018 is to see hundreds, if not thousands, of new blogs started. We’ve developed this great little course which you can find at problogger.com/startablog. It’s free and it will help you, all your friends, to start a blog.

As part of the launch of this new course, we wanted to feature the stories of bloggers who had started blogging and to tell the stories of the opportunities that came from that. Also, to share some tips particularly for those starting out but also for those who are on the journey.

Today I’ve got a tech blogger from the UK who is gonna share some of his tips. He’s actually used blogging, podcasting. He started out on LinkedIn. He’s got some expertise in that as well. He’s really built himself an amazing little business as a result of that, a business that has enabled him to leave his full time job and work for himself. He talks a little bit about imposter syndrome and pushing through that. He gives a brilliant tip that I wanna add some thoughts to at the end of his story as well.

I’m gonna hand over now to Neil Hughes from Tech Blog Writer. You can find his blog at techblogwriter.co.uk. You can also find a link to that on today’s show notes at problogger.com/podcast/231. I’ll be back at the end of Neil’s story to wrap things up and tell you a little bit about tomorrow’s show too.

Neil: My name is Neil Hughes. My blog, podcast, and everything that I do comes into the name Tech Blog Writer. My URL is predictably www.techblogwriter.co.uk. I’m hoping that you know what I do from the title there. That was the idea from the very beginning. My story really began in July 2014 when I published my very first post on the LinkedIn publishing platform. It was a simple post calling out gurus, ninjas and those self-proclaimed influences, you know the kind, the Instagram expert with 72 followers.

The post was called The Rise of the Social Media Guru. This is where my tech blogging journey started. At the time, I didn’t have any objectives, any hopes, goals or dreams for the blog. I just wanted to share my insights having spent 20 years working in IT. I gotta be honest with you, I was originally scared about blogging on the LinkedIn publishing platform and crippled with that self-doubt and imposter syndrome that so many of us go through.

I still, to this day, remember nervously hovering over the publish button full of fears and doubts. What would my professional colleagues, friends, and contacts say? This was my personal brand on a professional platform that everybody would say and judge but obviously, I did hit publish on that post. It was instantly picked up and promoted by LinkedIn themselves. It received thousands of views. More importantly for me, fantastic engagement.

A year later, I had over a hundred tech articles against my name on LinkedIn that seemed to act as my own portfolio and cement me as a thought leader in the tech industry. What was also great about writing on the LinkedIn platform at the time was that they displayed all their sharing and viewing stats for everyone to see so everyone could look at all the articles you’re creating and how many views, how many likes, how many shares that you have.

Suddenly I found myself with one million views and was voted the number two tech writer on the whole of LinkedIn. Quickly I started getting accolades from my way including being named one of the top nine influential tech leaders on LinkedIn by CIO Magazine. ZDNet included me on the list of you need to follow these 20 big thinkers right now alongside from million names which is Jack Dorsey from Twitter, Elon Musk, Sheryl Sandberg and Jeff Weiner to name a few.

I still struggled with that pesky imposter syndrome. When I looked back at the mistakes that I made and I’d advise other people to avoid in their blogging journey, I would say that my biggest mistake was to unwittingly become too reliant on one platform. That platform was also somebody else’s playground. Essentially, I was just a guest there. Obviously looking back, I should’ve diversified my work much soon.

My best advice to anyone who wanna be a blogger is that never have all your eggs in one basket and don’t rely on a game where you’re playing by somebody else’s rules and in their playground. Saying that, but I did make the most of so many great opportunities. My LinkedIn work suddenly catapulted me into the tech writing stratosphere. I now have columns in Inc. Magazine and The Next Web. Millions of article views no longer excite me, it was finding other ways to meaningfully engage with those million readers.

I launched my own podcast around the same time that Darren launched his ProBlogger podcast. I still remember, on launch day, we were featured side by side on the New and Noteworthy section of iTunes. I tweeted Darren a pic which he immediately replied to. This is where things got really exciting. Fast forward two years, I’ve now performed over 400 interviews with the most significant tech leaders and startups in the world such as Adobe, Sony, Microsoft, IBM, writers and even TV chat show host, Wendy Williams and movie star William Shatner.

I still have to pinch myself. This work has enabled me to leave my day job as an IT manager and setup my own business. I’m now living by my own rules and doing something that I love to do. I guess worth pointing out, for me it was never about the Neil Hughes show, it was about me sharing insights and my guest sharing insights.

I’m then throwing it out there to all the people listening and reading and consuming my content and asking them to share their stories. This was always my biggest motivation because if we think about it, our ancestors thousands of years ago went from town to town exchanging stories around the campfire. We’re doing the exact same now but around virtual campfires. We’re tearing down geographical barriers and stereotypes by talking, working, and collaborating with each other. That’s what this recording is doing right now, isn’t it?

My number one tip for any new blogger would be don’t get carried away with this age of instant gratification where everyone wants instant success, [inaudible 00:07:27] solution but it doesn’t exist. Do not believe anyone that offers you a shortcut. Remember, we all digest content differently. If you wrote two blog posts per week, you can also turn those two blog post into podcast and to videos too.

After one year, you could realistically have 100 articles, 100 podcasts and 100 YouTube videos. If your audience likes to read, listen or view their content, you’ve got all bases covered. Most importantly of all, think of the SEO there because all of that content is against your name. That will cement you and your reputation as a thought leader within your industry.

Think of the SEO on iTunes, on Spotify, on YouTube and your own personal blog as a hundred pieces of content that sits next to your name. However, most people will end up doing 5 to 10 pieces of content in the New Year and say this is a waste to time and give up by the time they hit February or March. It’s that grind of getting 2 of pieces of work against your name every week until you have a 100 or 300 if you repurpose your content. That’s where the value is.

I think this is the only real secret to success. It is hard work. As Gary Vaynerchuk often says, “Don’t complain that you haven’t got a few hours to spend each week when you binge watching TV shows on Netflix.” My number one tip for new bloggers in 2018 is two blog posts per week every week. Two per week becomes eight per month and that becomes a hundred over a year.

Along the way, don’t forget to build on your success and grab opportunities along the way. Just like a snowball rolling down a hill, your content and your portfolio will get bigger and bigger. That’s it for me. Guys, what are you waiting for?

Darren: That was Neil Hughes from techblogwriter.co.uk. You can again find the links to Neil and his blog on today’s show notes at problogger.com/podcast/231. I loved Neil’s story today. I love today that we’re talking a little bit about a podcast as well because I think a podcast is essentially, whilst a lot of people would differentiate it from a blog because they would say a blog is a written content, a podcast is an audio content.

In many regards, they’re a blog, they’re both a blog and they share many features, they’re both presented in chronological order with dates and usually with show notes and comments. I generally would say it is an alternative to a blogger and a nice addition to a blog. I love Neil’s story for a number of reasons.

Firstly, he mentions the imposter syndrome there. I know many of you who are thinking about starting his blog in 2018 are probably wrestling with that right now. There are others of you who have already started your blog, this is a very common thing to wrestle with. You have fear, you have doubt about whether you really have the credibility to say what you’re saying on your blog, whether anyone is gonna listen to you. It’s something that we all face in different stages of our blogging and podcasting career.

If you’re struggling with that, can I really encourage you at the end of this podcast to go and listen to Episode 121. In that episode, I gave you seven strategies for really dealing with imposter syndrome. It is something you need to push through. In that episode, I gave you some practical things that you can do to really push through that imposter syndrome. That’s Episode 121.

I also love Neil’s story because he mentions there a mistake that many bloggers make and that is becoming too reliant upon a platform like LinkedIn. This really could be any platform at all that you don’t have complete control over. Neil mentions there that he really built his asset, he built his archive of articles on someone else’s playground.

LinkedIn owns LinkedIn, LinkedIn ultimately controls the content that he put onto LinkedIn. With the algorithm changes that’s on their domain, ultimately what you’re doing by building on LinkedIn or Facebook or Instagram or Pinterest or any of these other places is building someone else’s asset. You put yourself at the mercy of other people.

This is something a lot of bloggers who are starting out fall into the trap of. They see a tool like Medium or LinkedIn’s blogging tools or even Facebook and they’ll say, “I can just blog there.” There are certainly some advantages of using these types of tools because they can help you to get some exposure. If that’s all you do, if all your eggs are in that basket, you’re setting yourself up for trouble down the track and you put yourself at the mercy of their algorithms and their rules and there are limitations on what you can do.

What Neil did in starting his own thing, in his case it was a podcast, in many other cases it’s a more traditional written blog, in other people’s cases a video blog. Setting something up of your own that you have control of on your own domain, on your own service is one of the best things that you can do. Certainly I’m not saying you shouldn’t be involved in these other platforms.

I think LinkedIn is certainly a place that some of you should be working and building a presence but do it to build your own presence as well, drive people back to your own blog, your own podcast, your own email list and build the asset there. I think it’s great to do those things in conjunction. That’s what Neil is doing today.

I also love Neil’s tip there of not getting carried away with instant gratification, there are no shortcuts in this. Do what he said, his great call to action there. Create two pieces of content every week, two blog posts every week and then repurpose those two blog posts into two audio files if you can or two videos. You have 100 articles by the end of the year if you do that. I think that’s a brilliant goal for a new blogger just starting out, 100 articles by the end of the year.

As you get going, you might wanna then start repurposing and aim for 200 pieces of content with 100 articles and 100 podcasts or 100 videos as well. Start with those articles, start with the medium, I guess, that you’re most comfortable with. In most people’s cases, that does tend to be a written content but you might wanna start with a podcast as well and then learn how to repurpose those things.

Ultimately, that grind of creating that content every week is going to pay off in the long term because you’re gonna end up with an asset. The asset will be, if you set up on your own blog, in your own home base, something that you control and gradually over time, that asset builds. Every one of those articles is a new doorway into your home base. It’s a new potential reader who you can get the email address of and you can build a relationship with.

Over time, the more articles you’ve got, the more doorways you’ve got into your site. It doesn’t happen overnight, there’s no instant gratification here. This is something that does take time to build but it’s an incredibly powerful thing. It can open up opportunities for you in the ways that Neil has talked about in new relationships in building a business as well.

Also, I love that he said that we all digest content differently. This idea of not just creating written content but also exploring some of these other mediums is a very powerful thing as well. I know many of you who are listening to this podcast today have already got blogs. Maybe 2018 is the year where you need to explore that idea of podcasting for the first time or maybe you do need to start creating some videos in some way as well.

I hope that you’ve got some ideas and inspiration from that. If you’ve been blogging for a while, you’ve already got this amazing archive, hopefully, of hundreds of articles that you’ve written. It’s not too hard to repurpose those in today’s other mediums. I encourage you to explore that in 2018.

Again, today’s show notes are at problogger.com/podcast/231. You can find our Start a Blog course. We’re just two days away from launching that course now if you’re listening to this in the day that this episode goes live. You can find where you can signup to claim your spot in the course at problogger.com/startablog. If you’re listening after the 10th of January 2018, then that course is, hopefully, live now for you to go to as well. If you go to that URL, you’ll be at a signup and start that blog as well.

As I’m recording this, over 1300 people signed up already for that course. There’s a whole group of people going through it together. We’re gonna have a Facebook group where you can begin to interact with one another, support one another, ask questions. We’re also going to help you to launch your blog as well. I’ve got some great things planned where we’re going to feature all the blogs that start as a result of this course over on ProBlogger and hopefully find you some new readers as well.

Again, problogger.com/startablog. I can’t wait to get going with that course in the next couple of days. I hope you are finding some inspiration in this series. If you wanna listen to a few more stories of this series that we’ve been doing, every episode between 221 and 232 which will be tomorrow’s episode will be these blogger’s stories. Thanks for listening today. We’ll chat in the next few days.

How did you go with today’s episode?

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The post 231: From Imposter Syndrome to Tech Influencer – One Tech Podcaster Shares His Story appeared first on ProBlogger.


By |January 15th, 2018|Categories: Blog|

5 Ways Mindfulness Can Relieve Your Chronic Pain

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You're reading 5 Ways Mindfulness Can Relieve Your Chronic Pain, originally posted on Pick the Brain | Motivation and Self Improvement. If you're enjoying this, please visit our site for more inspirational articles.

As scientists prove the many benefits of daily mindfulness practice, more Westerners are getting interested in meditation. A recent study found that 8 percent of Americans meditate on a regular basis. Although meditation is one of the most popular mindfulness practices, any exercise that forces a person to pay attention to the present moment could be considered mindfulness - other popular mindfulness techniques include yoga, journaling, and even long walks in nature. The benefits of all mindfulness exercises are the same: better sleep, increased vitality, reduced stress, and, believe it or not, less physical pain.

Mindfulness: A Cure For Chronic Pain?

That's right, many chronic pain patients have found relief from years of suffering by practicing mindfulness on a consistent basis. It might seem odd that consciously sitting with our pain could reduce it over time, but hundreds of studies now prove daily mindfulness practice changes how the brain perceives pain. If you're suffering from a chronic pain condition, you should consider practicing some form of mindfulness every day. Need more convincing? Well then, read the five reasons mindfulness can help relieve physical pain listed below. By the end of this article, you should be thoroughly convinced of the healing power of mindfulness.

1. Learn To Change Your Mind

One way mindfulness benefits people with chronic pain is by helping them see their pain from a new perspective. As you become more aware of your thoughts and feelings, you’ll be able to notice a negative thought pattern and change it quickly. With years of mindfulness practice, you’ll start to notice your subconscious mind actually starts generating positive thoughts and emotions. You could also consider supplementing your meditation practice with cognitive behavioral therapy (CBT). CBT practitioners work with you to recognize unbeneficial thoughts and emotions, analyze why they arise, and, eventually, change them.

2. Easing your Anxiety With Mindfulness

Let’s face it, chronic pain can be stressful. It’s no wonder a majority of chronic pain patients also suffer from mental disorders like anxiety and depression. Thankfully, mindfulness meditation has been shown to help people cope with the stresses chronic pain puts on their lives. By sitting with your anxiety and accepting it without judgment, you’ll find that your mental worries slowly melt away. MRI scans have shown that meditators have less pronounced “fight or flight” centers in their brains. As you decrease your anxiety, you’ll find that it's far easier for you to manage daily tasks.

3. Mindfulness Strengthens Your Intuition

Repressed emotions can manifest as physical pain symptoms. One of the best ways to release these deep emotions is by consistently practicing mindfulness. In addition to watching your thoughts during meditation, journaling and/or talk therapy are great ways to get at the root of what’s causing your pain. People who practice journaling on a regular basis have been shown to have stronger immune systems, less depression, and increased emotional intuition. Whatever form of mindfulness you practice, you’re sure to gain a better understanding of how your subconscious mind is contributing to your physical pain symptoms.

4. Mindfulness Brings You To The Present Moment

Researchers at UC Davis believe one of the main reasons meditators have lower stress levels and their experience of pain is because mindfulness meditation removes two of the main triggers of anxiety: dwelling on the past and worrying about the future. It’s true that mindfulness practice brings us into the “timeless present.” Most people believe they're in the present moment, but oftentimes our minds are somewhere in the future or the past...or even on the moon! Try it for yourself: follow your breath and see just how many subconscious thoughts rise to the surface. This is what Buddhist monks call the “monkey mind.” With dedicated practice, however, you’ll find it easier to let yourself relax in present moment awareness.

5. Less Reactivity Improves The Quality Of Relationships

Unfortunately, one major source of stress in the modern world comes from relationships. Instead of providing emotional support in difficult times, relationships with family, friends, and romantic partners tend to add anxiety to our lives. Luckily, mindfulness practice can teach us valuable listening skills necessary for healthy relationships. Since mindfulness practice stresses the importance of non-judgmental acceptance of the present moment, you will naturally develop more patience and become a better listener. With a heightened sense of your inner life, it will become easier for you to read the emotions of others from a non-judgmental viewpoint. This will make you far better at forgiving others for their faults and resolving conflicts. And believe it or not, numerous studies suggest that there's a huge correlation between a person's ability to forgive and his/her pain symptoms. By learning how to be more open to others through mindfulness practice, you'll easily reduce interpersonal stress with all those around you.

Tips To Get The Most Out Of Mindfulness

Before embarking on your mindfulness journey, you should know that the best way to accrue benefits from mindfulness is to practice it every day. It's far better to practice for 15 minutes every day than to practice all-day sessions only on the weekends. It's a great idea to set a time and prepare a quiet space for daily practice. Thankfully, there are numerous apps you can download that will remind you to practice. A few great mindfulness apps available for free include Calm, MINDBODY, Smiling Mind, and Insight Timer. People with chronic pain might want to consider purchasing the Curable app. This app uses mindbody therapy techniques, including guided mindfulness meditations, to help address your chronic pain symptoms. Also, chronic pain sufferers should incorporate other mindfulness practices in addition to meditation for better results. A few other easy mindfulness techniques include going for a relaxing walk every day or listening to soothing music. If your psychosomatic symptoms are debilitating, you might want to consider seeing a psychologist who specializes in chronic pain.

Incorporate Mindfulness Into Your Life Today

Nobody who commits to mindfulness practice regrets it. There's no doubt that mindfulness has incredible healing potential for people with a wide variety of psychological and physical symptoms. Within a few months of daily practice, you'll be amazed to see the change in your mood and sense of well-being.

You've read 5 Ways Mindfulness Can Relieve Your Chronic Pain, originally posted on Pick the Brain | Motivation and Self Improvement. If you've enjoyed this, please visit our site for more inspirational articles.


By |January 15th, 2018|Categories: Blog|

2 Vital Keys to Having a True Breakthrough This Year

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Every person has a great deal of potential within them. However, the majority of people will never tap into that potential because something hinders them from getting it done whether that be a traumatic event that plagues their mind, or a negative mindset. This can be due to fear, insecurities, or of feelings of not deserving or not being good enough.

The list is literally endless because every person has different challenges in life. We are all different people, with different pasts, experiences, backgrounds, belief systems, but one commonality we all share: the pain of NOT DOING in our past.

If you’ve ever been to a conference for business, professional, or spiritual development, you know the feeling of getting fired up, motivated and inspired to go forward and DO! When you get home, the fire in your heart and mind is still burning. Nonetheless, this feeling tends to be short lived, as the reality of life sets in: bills, relationship problems, office issues, etc. and your fire begins to go out and you are back at square one… again.

There are some people that go to an event and then truly have a breakthrough in life. They explode in their business, family life, spiritual life, and health. The one thing that separates these people from the rest of us is their willingness to go deeper within themselves.

If you have attended an Anthony “Tony” Robbins motivational lecture, you know there are many reported success stories of people that he has inspired. Tony has stated in the past that individuals are able to “breakthrough” because they do not accept surface level BS; these successful people go deeper within themselves to determine the root cause of their issues or shortcomings. He also explained that by doing so, they would experience a true “breakthrough.”

If this year is going to truly be different for you, and you are going to see expansion and advancements in all parts of your life, you will need to go deeper.

Here are two important keys to help you have a breakthrough year:

1. Get Real With Yourself

Self-reflection is a powerful character building tool. However, when inspecting your life and who you are, you must go deep into this process. Don’t stay surface level and just think about what you need to improve on. Make the extra effort to think about the why of it all. Why are you weak in certain areas? Why do you seem to always fall short when doing certain tasks? Why do you dislike specific types of people and or places? Most importantly, why do you lack motivation in crucial aspects of your life?

When you start asking these types of profound questions and digging deeper, you are able to realize that there may be hidden reasons for your life constraints. Sometimes, pain in our past and heart-rending experiences of life are responsible for our weaknesses.

The challenge is to visit these places mentally and resolve root causes. Having these moments of reflection enables us to experience some very personal and self teachable moments. It is in these moments that true clarity will come and you will make decisions about where to go from here based on level headed logic rather than simply pure emotion.

Getting to know yourself better will help you in your personal and professional growth and help you to fast-track the breakthrough you desire.

“Self awareness is the ability to take an honest look at your life without any attachment to it being right or wrong, good or bad.” – Debbie Ford

2. Get Real with Others

Knowing yourself is vital, but knowing the people and the environment around you is also crucial. We’ve all heard the old saying, “hang around dogs with fleas and you’ll soon have fleas as well.” If you’re going to breakthrough this year, you better get to doing not only some self-reflection but also some social-reflection. Look around yourself and find out who and what is having a positive or negative impact on your life.

Are you exposed to people who are constantly complaining, talking bad about others, criticizing people, belittling others, and just outright being negative? If so, their negative viewpoints need to be either dismissed in your mind, and/or you should minimize the amount of time and attention that they take from you.

Tasks, habits, and extracurricular activities which provide no greater value for you should be reconsidered. Not that you shouldn’t have some down time and moments to recharge, but be careful about scrolling social media aimlessly and indulging in online window shopping. Such activities are not adding to your expansion or ascension up to the next level of life; rather they are wasting your time.

We have a total of 100% energy to give per day (a cellphone example). Just like the apps we have running in the background, they tend to drain us of our energy. Everything we take part in requires some percentage of energy investment from us. You must choose to dedicate energy to things and people that are part of your solution in helping you move the needle towards your goals. One simple question to ask yourself, and that all true leaders must ask themselves is: Does THIS propel me closer TOWARDS my goal or AWAY from it?

“Surround yourself with people who are only going to lift you higher.” – Oprah Winfrey

So, get real with the situation at hand: you either want to have a breakthrough year or you don’t. If you do, you should size-up your expectations, and key on these two important areas of your life: who you are on the inside, and the people and things around you that impact who you are.

What are you going to do this year to make sure you have the best year of your life! Comment below and share your goals.


By |January 15th, 2018|Categories: Blog|

Knowledge Commerce: The Business of Selling Your Expertise

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Affiliate marketing, blogging, eCommerce, multi-level marketing, biz opps… whatever you want to call it, it seems like there is a name out there for every type of business model out there.

Something we’ve been seeing more and more recently is the business of selling ‘expertise’, and some bloggers and online marketers are generating millions of dollars from it! A perfect example of this can be seen through John Chow and how he is selling his expertise on how to find success with not only blogging, but also affiliate marketing, lead generation, and his referrals to MOBE.

While all of that can be segmented into a bunch of different categories, there is a new term that is floating around in reference to ‘selling your expertise’ — and that’s “Knowledge Commerce”.

The name is actually quite fitting, as this new trend of selling an expertise through online courses, videos, PDFs, private members blogs and even consulting, just seems to be growing year after year. Another reason why we are seeing such massive growth in this space is that it’s really easy for anyone to get started and selling online.

Kajabi is actually the company that came up with the name ‘knowledge commerce’ and they are coining it as their own and making it one of the main focuses at their business today. Through the information on their site and in their latest video, we can look at the following industry stats and get an idea of were online selling and making a business of our an expertise is headed.

An Untapped $245 Billion Industry that Keeps Growing

Jonathan Cronstedt, President of Kajabi, recently came out with a video that talked about the power of selling online and how there is now a massive $165 billion industry solely on the business model of selling information and expertise. What’s even crazier is that the number is projected to exceed more than $245 billion by 2020.

To put that in perspective, that is enough for 243,000 entrepreneurs, bloggers, marketers and business owners to have a million dollar businesses on their own!

Women are Making their Own Future in the World of Entrepreneurship

It’s no surprise that women are still making less money than men in the workplace. However, with more women making their way into the world of entrepreneurship and starting online businesses of their own, they are quickly finding themselves in complete control over how much they can make, and their earnings potential over time.

This is something else Kajabi touched on when they referenced:

Our research has also shown that Knowledge Commerce represents an excellent point of entry for women who want to start their own businesses. Nearly 900 million women will enter the workforce in new ways by 2020.

For online marketers and bloggers, this is really no surprise. While it might seem like the business world is still heavily dominated by a male presence, there are many independent women entrepreneurs online who have built amazing blogs, brands, and followings for themselves, while also generating a lot of money in the process.

The Internet is Expanding in All Areas

While it might seem like you’ve been on the internet forever, there are still many people getting online for the first time every day. To make this picture even clearer, don’t think about just people getting online for the first time, instead, think about how many people are searching for ‘how to make money’ or ‘start a business’ online for the first time. That is where the real potential lies.

It’s estimated that between 3 and 5 billion consumers are going to enter into this marketing within the next few years, and many of them are looking to become entrepreneurs and start businesses of their own. Yes, many will start traditional service and product based company, but many others will also focus on the business of selling their expertise.

This can also be seen when you look at the world of freelance — whether it be writing, designing, or whatever. Many freelancers start out working for others, then get so good at it, they become businesses of their own. Experts project that 40 percent of workers will be non-traditional employees by the year 2020.

Now is the Time to Start Selling Your Expertise and Turning it into a Business

One of the best decisions that I made years ago was to no longer focus on just ‘being an affiliate marketer’. For this to happen, I needed to start a new foundation and brand of my own. So that is exactly what I did when I launched ZacJohnson.com.

Ten years later and the blog has not only become a huge success, it’s also launched into many different areas and allowed me to start multiple businesses based on my experiences and expertise as well.

This is exactly what we are talking about when we are referencing to ‘Knowledge Commerce’. Not only is ‘knowledge power’…. it’s a whole lot of big money too!


By |January 15th, 2018|Categories: Blog|

Trust your GUT – #OneRule

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By |January 15th, 2018|Categories: Blog|

Bill Gates’ Top Book Recommendations – #FavoriteBooks

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By |January 14th, 2018|Categories: Blog|