Social media is a massive marketing channel and it’s important everyone utilizes it one way or another. If you’re a beginner, then you’re not limited to the amount of resources you have available. When I did a quick search for “social media marketing”, I was impressed at the amount of case studies, tutorials, guides, and statistics I found readily available to everyone. However, these are only useful if you implement the strategies outlined in the resources. What’s even more impressive is social media can be used no matter what the niche to build momentum and brand awareness. Did you know social media engagement has been increasing each year by 15%? As a matter of fact, the increase has been 300% since Facebook and Twitter first went live. The only obstacle is finding what works when implementing social media into your marketing strategy. Here are a few things to consider:
- Type and format
The fact is so many have tested different social media marketing campaigns we’ve all been able to benefit from through the results. For example, below, you’ll find what’s been proven to work in terms of images on social networks. Apply them to your social campaign to get a jump start. Let’s get started…
Last year with Facebook, the most shared posts are image format with videos and others way behind. Much of this success can be attributed to the geographical location of users. People in different regions find image illustrations of content to be much easier to understand than content. With so much content being shared online, people are looking for quick absorption of content usually seen with image posts.
The next popular social media platform, Twitter, is amazing and they’ve tweaked their interface to show images more clearly. When you post an image to Twitter, it displays without any loss on Twitter, which is why many people are finding creative images to tweet. Here’s a cool statistic:
When you include an image in Twitter, you’ve increased the chance of a “retweets” by 35%. As a matter of fact, image tweets get 35% more “retweets” than others. The next time you post content in Twitter, consider images rather than text.
There are so many plug-ins you can add to your content to make it easier to share content. Statistics show when you include a minimum one image to your content, you’ve doubled the chances of it being shared on Twitter and Facebook. However, make sure you have the correct code within your header so Twitter and Facebook will pull the corresponding image from the content.
The popularity of image social media doesn’t stop at Facebook and Twitter because Instagram has had enormous growth over the last few years. It was sold within a year to Facebook for 1 billion dollars because they understood the importance of how images resonate with users. In a single day, a combined 70 million images and videos are shared on Instagram.
The most obvious reason to focus on posting images in social networks is simply how the human brain functions. For example, the human mind has been wired to process information from images more quickly than text. This alone helps your message get across, leading to a conversion faster than a user reading text. Images have been proven to leave a longer lasting impression, which is perfect for all those looking to build brand awareness.
Social media networks have grown more quickly than any other network in recent years. This alone should shed light on the power of these networks. If you are an expert blogger or simply starting, you should always connect with users through social media. This doesn’t have to be difficult as setting up an account takes minutes. You can search followers through #hashtags and because others understand the power of social media, they are open to connecting with you, sharing ideas.